Eik Research logo kit
=====================

The logos of Eik Research (eikresearch.com), for screen and print. The same files, and how to use them,
are at https://eikresearch.com/logos. The guidelines are in eik-logo-guidelines.pdf.

WHAT IS IN IT

  1-mark/         Mark. The oak alone: app icons, avatars, stamps and small spaces.
  2-wordmark/     Wordmark. The name alone, where the oak is shown nearby or does not fit.
  3-horizontal/   Horizontal lockup. The oak and the name side by side: headers, documents, signatures. The usual logo.
  4-stacked/      Stacked lockup. The oak over the name: covers, title slides, posters, merchandise.
                    Each in four colourways (below):
                      rgb/   SVG, and PNG with a transparent ground at 512, 1024 and 2048 px wide
                      cmyk/  PDF and EPS, vector
  5-icons/          favicon.svg (light and dark tab bars), favicon.ico (16, 32, 48 px), apple-touch-icon.png (180 px),
                    icon-192.png, icon-512.png, icon-maskable-512.png, icon-transparent-512.png
  6-social/         avatar (800 x 800), share image (1200 x 630), banner (1500 x 500), light and dark
  7-animated/       GIFs: the oak growing, the oak swaying (a seamless loop), the stacked logo growing,
                    on light and dark grounds
  colours/          the colours as .txt, .json and .css, and as an Adobe swatch file (.ase)
  eik-logo-guidelines.pdf clear space, smallest sizes, colours, type, what not to do
  files.json        every file of the kit, with its size and what it is

96 logo files, 24 others.

COLOURWAYS

  full-colour            Full colour: on light grounds (Birch, white). The leaves keep their three tones.
  full-colour-reversed   Full colour, reversed: on dark grounds (Night).
  black                  Black: one colour, the leaves solid: stamps, engraving, single-colour print.
  white                  White: one colour, the leaves solid, on photographs and dark grounds.

WHICH FILE

  Websites and apps     SVG (rgb/)
  Slides and documents  PNG (rgb/), 1024 or 2048 px
  Print                 PDF (cmyk/); EPS where a printer or sign maker asks for it
  Browser tabs, phones  5-icons/
  Social profiles       6-social/

COLOURS

  Bog oak      #1b2016   RGB 27 32 22      CMYK 72 60 74 69
  Oak gold     #a8771c   RGB 168 119 28    CMYK 10 39 95 24
  Birch        #f2f3ee   RGB 242 243 238   CMYK 4 2 4 0
  Pale birch   #e9ece4   RGB 233 236 228   CMYK 7 4 7 0
  Light gold   #d2a03a   RGB 210 160 58    CMYK 6 30 90 9
  Night        #11140f   RGB 17 20 15      CMYK 75 66 68 77

  CMYK values are converted from sRGB with Apple's Generic CMYK profile (ColorSync). For a press run,
  ask the printer for their profile and convert from the RGB values.
  In the CMYK PDFs the leaves' lighter tones are transparency; EPS has none, so there they are
  the gold mixed with the paper (white, or Night for the reversed logos).

USING THE LOGOS

  - Keep clear space of x, the height of the capital E, on every side.
  - Smallest sizes: horizontal 24 px / 8 mm high, stacked 80 px / 20 mm, mark 32 px / 10 mm,
    wordmark 16 px / 5 mm. Below 48 px, use the icons: their oak has fewer branches.
  - Do not stretch, rotate, recolour, outline or shadow the logos, or move their parts.

TYPE

  The wordmark is Familjen Grotesk (regular and bold), as outlines: no font is needed to use the
  files. Familjen Grotesk and IBM Plex Mono are free under the SIL Open Font License.

HOW IT WAS MADE

  The oak is drawn by code (oak.js, seed 7): the same seed always grows the same tree, in every
  file here and in every Eik app. make-logos.mjs builds the kit from it and the font's outlines.

EIKRESEARCH.COM

  8-eikresearch.com/  The oak and "eik" with "eikresearch.com" under them, smaller: the stacked logo with the
                      address, for talks, stands and anywhere people should find the site. The four colourways, rgb/ (SVG, PNG) and cmyk/ (PDF, EPS).
  9-backdrop/         That lockup on a 16:9 screen behind a speaker, dark (night) and light (birch):
                      SVG, PNG 1920 x 1080 and 3840 x 2160, and a vector PDF for any other size.
                      The dark one suits most stages: it glares least and the speaker stands out against it.

These two folders are in their own zip, eikresearch-com.zip, at https://eikresearch.com/logos.
