Logos
The oak is the mark of Eik Research and of every app we make: OpenEik, EikHub, Stomra, Femra and Varmra. It is drawn by code, so the same seed always grows the same tree. Here it carries one word: eik.
The oak and eik
The mother tree with “eik” under it. Covers, title slides, posters, merchandise.
The oak, eik and eikresearch.com
The brand, the oak and “eik”, with the address under it in smaller type: talks, stands and anywhere people should find the site.
Backdrop
The oak and “eik” with eikresearch.com under them, on a 16:9 screen behind a speaker. The logo sits a little above the middle, so that whoever stands in front of it hides as little as possible. The PDF is vector and stays sharp at any size.
Horizontal
The oak beside “eik”: headers, documents, email signatures.
The oak
The tree alone: app icons, avatars, stamps and small spaces.
The word
“eik” alone, where the oak is shown nearby or does not fit.
GIFs
The oak grows from its trunk outwards in 2.2 seconds, its leaves come last, and then it sways in a light wind. The first frame is the grown logo, for mail clients that show only one.
Icons and social images
Favicons for light and dark tab bars, app icons, and avatars, share images and banners on birch and night.
- apple-touch-icon.png180 × 180
- favicon.ico16, 32, 48 px
- favicon.svg160 × 100
- icon-192.png192 × 192
- icon-512.png512 × 512
- icon-maskable-512.png512 × 512
- icon-transparent-512.png512 × 512
- eik-avatar-dark.png800 × 800
- eik-avatar-light.png800 × 800
- eik-banner-1500x500-dark.png1500 × 500
- eik-banner-1500x500-light.png1500 × 500
- eik-share-1200x630-dark.png1200 × 630
- eik-share-1200x630-light.png1200 × 630
Colours
Bog oak and oak gold on birch; pale birch and light gold on night. CMYK is converted with Apple's Generic CMYK profile; ask the printer for theirs before a press run.
RGB 27 32 22
CMYK 72 60 74 69The oak's trunk and branches, and the word, on light grounds.
RGB 168 119 28
CMYK 10 39 95 24The leaves, and the word's gold part, on light grounds.
RGB 242 243 238
CMYK 4 2 4 0The light ground.
RGB 233 236 228
CMYK 7 4 7 0The oak and the word on dark grounds.
RGB 210 160 58
CMYK 6 30 90 9The leaves and the word's gold part on dark grounds.
RGB 17 20 15
CMYK 75 66 68 77The dark ground.
Use
- Write “eik” in lower case under the oak, and the company as Eik Research in text.
- Use full colour on light grounds and the reversed colourway on dark ones; black or white where only one colour prints.
- Give a logo clear space and keep it above its smallest size; the guidelines show both.
- Don't recolour, stretch, rotate, outline or add effects to the oak, and don't draw another tree: every app uses this one.
- The products are OpenEik, EikHub, Stomra, Femra and Varmra, each the oak with its own name.